digital transformation | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

Dan Bennett, Gladis Araujo and Kamila Walters in front of Elm House

Guest lecture from Vice President at leading global toy company, Mattel Inc

As part of the University of Brighton’s employability week, we were joined by Global Quality Systems and Supply Chain Vice President – Gladis Araujo – from leading global toy company Mattel Inc. Gladis is responsible for driving digital transformation within the company, and this was a fantastic opportunity for our students to hear from a…

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

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