A print based campaign developed by UN Women uses genuine Google searches to show the widespread sexism and misogynistic views towards women. This campaign was developed by Memac Ogilvy & Mather Dubai.
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The “The Autocomplete Truth” video was published on the UN Womens website and on their YouTube channel for audiences who wanted to expand their knowledge on the campaign.
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UN Women promote their campaign on Twitter.
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The campaign triggered audiences to conduct their own Google searches.
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The feedback and recognisition that the campaign gained, media impact and awards received are all summed up and outlined in this case study on YouTube.