MY ILLUSTRATION AND ANIMATION PROCESS
(AD139: VISUAL PROMOTION)
I initially got inspired to do illustrations as part of an outcome for this project when I experimented with illustrating Alessandro Michele’s first collection for Gucci. This reminded me of my love for illustration and being able to adapt styles that each suit a brand is difficult therefore carrying out three different illustrations was a challenge that I wanted to set myself.
Carrying out illustrations in three different ways, but portraying the same clothing was really difficult for me as I have a style of illustration that I prefer to do. However, doing this made me get out of my comfort zone, and I actually tried a style that was very time consuming and I ended up preferring this style to what I was initially comfortable with.
Furthermore, because I didn’t want my form of Print to be wasteful, such as a billboard that could be just short term, or a feature in a monthly magazine, I really had to brainstorm a way of marketing my brand through print in an eco friendly way. I came to the decision that I wanted to do something different and this took me out my comfort zone again, as I attempted to create a window design. This was mainly because I really enjoyed the lecture with Sue Wen at the beginning of the term so this method of marketing and art direction was really only mind. Obviously I am not skilled with 3D window display design, so I came up with my own method that I found was really effective.
My final illustrations:
My favourite one is the last one, this one took me a long time and I tried a really different process than I ever have before so it was fun to try. I also feel as though each three fit the Gucci Kind persona. Obviously is this was a real subbrand, these three illustrations would have been done by different artists as part of the ethos that promotes young creative talent. It was really interesting to teach myself how to make a gif and carry out a productive illustration progress.
My final animations:
Obviously if this was real, these animations would be posted on a Gucci Kind Instagram and Twitter, and I have created a Gucci Kind Instagram, however only to post these Gifs, however I thought the most effective way of accessing the Gifs would be to put them on the Gucci Kind Youtube channel which I have linked above.
I am really happy with the way the illustrations and animations turned out and it really taught me a lot to portray the same collection in three different styles, but also for them to be in keeping with the brand in question.
References
“Gucci Butterfly Silk Scarf” Pintrest.co.uk.[n.d.] Web. May 2018 https://www.pinterest.co.uk/pin/316589048780572005/
“Gucci Silk Scarf Background” DNAIndia.com.[n.d.] Web. May 2018http://www.dnaindia.com/lifestyle/report-a-bouquet-by-gucci-1982111