Tag emailmarketing

In the booming digital age, luxury retailers have had the challenge of keeping their exclusivity while increasing the accessibility of their brand via digital marketing. Here are some examples of luxury retailers that have managed to maintain this balance very… Continue Reading →

After reading an article by (Ellis-Chadwick & Doherty, 2012) about the role of email marketing and how companies use email to interact with their customers, it got me thinking about the countless amount of emails I receive from retailers essentially… Continue Reading →