Along with the evolution of mobile technologies, it is extremely important for organisations to develop an m-commerce strategy in order to keep up with competitors and have a more personal relationship with the customers. This blog will talk about current… Continue Reading →
The millennial generation is the generation of children born between 1980 and 2000; being a millennial myself I can understand just why it’s so important to reach out to this generation. This blog will explore some of the reasons why… Continue Reading →
This blog post will discuss the use of email marketing and why email is still one of the most crucial part for a company using promoting their brand. I will discuss the four main reasons why Email marketing is so important… Continue Reading →
This blog post will discuss Burberry’s use of the newest social media tool within their online marketing strategy within the brand new men’s fragrance Mr. Burberry campaign (Figure 1). I will discuss how the use of Snapchat has added value… Continue Reading →
Although there are many brands such as Burberry and Louis Vuitton ticking the boxes for successful digital marketing, many high-end luxury brands are still struggling to connect with their customers online. Below I’ll be listing some brands that can’t seem… Continue Reading →
In the booming digital age, luxury retailers have had the challenge of keeping their exclusivity while increasing the accessibility of their brand via digital marketing. Here are some examples of luxury retailers that have managed to maintain this balance very… Continue Reading →
After reading an article by (Ellis-Chadwick & Doherty, 2012) about the role of email marketing and how companies use email to interact with their customers, it got me thinking about the countless amount of emails I receive from retailers essentially… Continue Reading →
In a case study covered by Brandwatch, ‘IKEA and the Socializers’, a clear summary can be made as to how IKEA can embed social media in their digital platforms. The Digital Development team at IKEA had a clear goal set… Continue Reading →
Welcome to my post! I will be blogging about case studies, research and findings to do with relevant issues within Digital Marketing. I hope you enjoy it! Seray
© 2025 My Exploration of Digital Marketing — Powered by WordPress
Theme by Anders Noren — Up ↑
Recent Comments