Just another University of Brighton Blog Network site

Month January 2016

Why are some luxury brands going wrong online?

Although there are many brands such as Burberry and Louis Vuitton ticking the boxes for successful digital marketing, many high-end luxury brands are still struggling to connect with their customers online. Below I’ll be listing some brands that can’t seem… Continue Reading →

Innovative digital marketing initiatives from luxury retailers

In the booming digital age, luxury retailers have had the challenge of keeping their exclusivity while increasing the accessibility of their brand via digital marketing. Here are some examples of luxury retailers that have managed to maintain this balance very… Continue Reading →

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