No.37

Pure London Runway::

*New for 2020, the Pure London Runway is a space dedicated for catwalk presentations, fashion trend insights and styling sessions. For AW 20/21 the catwalk is where all trends come to life.

*Key macro trends::

1. Nu tech.

2. Monotech.

3. Opulence.

4. Hibernate.

1] Nu-tech::

 

• Saturated yellow.
• Brown hues.
• Fur.
• Patterns.
• Layering.
• Blurring between formal and informal.
• Relative to nature- animalistic theme.
• African inspiration.
• Cultural heritage/links.
• Vibrant colours.
• Playful approach to colour.
• Clashing prints.
• Youthful palette.
• Boundary defying.

2] Monotech::

 

• Re-worked prints.
• Youthful approach.
• Adaptation/ evolution of streetwear.
• Fusion of streetwear, classic and high-end fashion.
• Knitwear.
• Leather.

3] Opulence::

• Sequins.
• Grunge.
• Euphoric vibe.
• Unprecedented glamour.
• Formal mixed with everyday.
• Quilting..
• Heritage.
• Hybrid approach.

4] Hibernate::

• Chunky knitwear.
• Nude shades.
• Earthy colour palette.
• Plays with scale and proportion.
• Blues.
• Denim.
• Saturated palette.
• Textures.
• Comfort.
• Cosiness.
• Versatile pieces.

*Image gallery::

*Moving image::

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