I am now near my deadline as we move closer to our final week, and I have continued to research relevant information and sources to my final outcome. I’ve decided that I want to stick with exploring animal cruelty, as I have many ideas and I feel so strongly about the topic. I have researched different campaigns, photographers and articles that are all about animal cruelty in the fashion industry to develop my knowledge and creativity. I felt most inspired by the Fashion Campaigns, as PETA are very successful in styling and shooting models for the campaigns, as well as editing their photos to grab viewers attention and successfully portray their message in the best way possible. They use clever slogans and develop interesting ideas that hook the audience in. I also researched photographers that are extremely against animal cruelty and capture raw photos showing the sadness and torture they are put through, showing the audience for how it is. By doing this it creates more emotion towards the matter and allows people to feel a connection with it, meaning that it will sink into people’s minds , and allows people to really think about how the industry is damaging our animals and wildlife.
Moving on from my research, it was time for me to develop my ideas and create a plan using my research and inspiration. I want to create a photoshoot that uses a human to portray the feelings and pain of the animals that are tortured for the fashion industry. This will be done my using makeup for special affects like bruising, messy hair and distressed clothing. I also want to create a dark and plain background to show the loneliness and vulnerability, similar to Britta Jaschinski, a photographer I researched who was also inspired by animal cruelty and using her talent and skills to get the message across of how hurtful and damaging what we are contributing to is. I have thought about the many ideas, and ways I can portray my message of “If you wouldn’t do this to a human, why would you allow an animal?”. And I feel like this is the most successful one, visually showing the audience the vulnerability, hurt and sadness of a human, and connecting it to the same feelings for an animal.