As we progressed into Week 4, using my research and workshops I had to start thinking about where I wanted to go in terms of my Final Shoot for this project. Our Brief was to produce photos that explore 21st Century sustainable fashion challenges and new possibilities. Throughout my research of sustainability, i felt a deeper sense of emotion when researching and learning about animal cruelty in the fashion industry. I wanted to educate myself as well as explore my creativity in a different kind of way, a more emotional and sensitive subject. I had never explored with anything like this before, and I wanted to understand how it can be portrayed successfully and where my creativity would lead me to in a new and fresh topic. However, so far I still want to keep my mind open to new ideas, as I understand that my creativity can spring from anywhere.
In my research I have also studied different Stylist and Photographers in my sketchbook that I felt inspired or interested by. There was a sustainable stylist named Kerry Wilde, who helps her clients find themselves and their fashion sense, learning what colours suit them, and what clothing suits their body shape and “vibe” – more of an emotional kind of styling. Her idea is to decrease overconsumption, as it’s a known fact that majority of consumers buy garments due to trends and not thinking about the garment on themselves, they end up not liking it and throwing it away or returning, which also contributes to pollution and global warming.
I have also continued researching more on sustainability, overconsumption and have tried to cover as many aspects of it as I can, contributing to my knowledge and creativity in this Module.
My aim is to develop my research, and research relevant things during my development process, and enough of it. I’ve always struggled on having enough development to show during this process and staying on track. This is something I aim to get better at, and eventually becomes natural to me.