Digital Marketing Blog

Paddy Power – Website Review This blog will review Paddy Power’s website in relation to the literature from Valacich, Parboteeah & Wells (2007). Paddy Power is a bookmaker based in the UK & Ireland and operates Ireland’s largest telephone betting… Continue Reading →

The purpose of this blog is to review the partnership between Brandwatch and Argos, this blog uses a case study (Brandwatch, 2017) to understand the partnership and how Brandwatch have supported Argos to lead a high street revolution.   Summary Argos… Continue Reading →

Welcome to your brand new blog at University of Brighton Blog Network. To get started, simply log in, edit or delete this post and check out all the other options available to you. For assistance, visit our comprehensive support site… Continue Reading →