I signed up to ASOS as I sometimes shop on their website and as part of the order process you must subscribe with an email address. As a result I receive unpersonalised emails from them on a daily basis usually promoting a sale or a new line of clothing they have added. I rarely open the emails and usually delete them straight away unless I am interested in what they are offering me. The emails are usually unpersonalised with hyperlinks directly to the website encouraging quick access. In the most recent email there is a countdown till the sale ends encouraging the consumer to shop as soon as possible. There is also a hashtag encouraging  them to raise awareness on Twitter, Facebook, Instagram and Pintrest. Other emails from ASOS have provided a student discount code meaning they have taken notice that I am student from previous purchases, which is quite interesting because most of the emails are not personalised. From my own experience I am more likely to make a purchase if something is offered to me or the email is personalised with my name or female related links.