Introduction to Visual Promotion

Introduction to visual promotion blog:

 

Starting this new project on visual promotion is exciting as it combines several skills and techniques from previous projects to compile together into one project to showcase everything we have learnt into one. Learning about visual narratives within a brand and different methods of visual promotion is exciting as I haven’t explored this thoroughly at university level yet.

Our brief is to create a sub brand utilising our research of our brand brand to determine what the brand is missing or could benefit from to create a new customer base and new section of the brand. Celebrity endorsements and collaborations cause sub brands creating a whole new customer base through fans of these celebrities.

Looking into the idea of heritage as an important factor within a brand, or within a personal aesthetic is interesting to me because sometimes I forget that heritage is what makes the brand in the first place, where it started and what makes it different from another brand or person established in a different place. Therefore when I create my sub brand, I will keep in mind the heritage and how i can use the heritage and identity of overarching key brand, pulling some through it with trend research to innovate my sub brand.

 

EXAMPLES:

Reference: Previous student Vanessa Menrad’s work:

• YSL brand, sub brand- Yvert- sustainability aspect of brand, backed up by research into ysl who are open to creating more sustainable content.
• created lookbook, took their aesthetic and transformed it into her sub brand, effective because it created a whole new customer base, touched upon an element that was missing from the overarching main brand, every element was thought through to create an approrate lookback, exaple, lookbook colours and setting reflected very earthy natural tones, relating back to sustainablity.

Kojey Radical

• Spiritual style spoken word relating back to politics and emotions relating back to Kojey Radical
• References to race and pigmentation and the deep emotions effects this can have on an individual, a nation and history.
• Choreography, spoken word, lyrics, setting, clothing all links back together.

Alice temperley

• Ideas of home and heritage projected onto her work through her style
• Sense of history with her family
• And how that tells stories with her brand
• References and inspirations all on her Instagram

Anna Trevelyan

• Embodies personal identity into her styling and the work she produces, strong alignment with personal sense of identity and the work she creates

Nadia Lee Cohen

• Works with anna trevelyan
• Societal expectations challenged
• Archetypes
• Subverted conversations
• Academic perspective creating interesting photography
• Puts herself in her work, satirical about own identity
• Her instagram gives an accurate sense of her own personality and identity which is used as her main tool of inspiration to form the basis of her ideals within her work

All of these have reminded me that I need to think about the details in everything I do when creating this sub brand to make sure it is all relevant and appropriate to relate back to the narrative I am presenting. Also noteworthy that some brands aren’t interested in trends but it’s the themes they’re speaking out on that becomes forthcoming and a new development which other brands speak on, such as brands like Gypsy Sport of Charles  Jeffrey which are more to do with identity, genderfluitify and expression rather than following trends, however these concepts can turn into trends such as feminine style clothing on mne from genderfluidity and mixed fabrics from expressive brands.