WEEK 1
WEEK 1
After watching the prerecorded lectures and taking part in the live Q&A sessions I’m feeling more confident about both task 1 and task 2 of this module: Fashion Communication Research, Investigation and Proposal – Theory and Practice. I’m excited because this seems like the project to find out my individual identity within the realms of fashion communication after doing a lot of guided group work, as this is far more individual and original.
Learning more and graphic design and layouts, especially during the magazine project was a highlight of my second year as I have found the direction I would like to progress into creatively and would like to incorporate further in my task 1 and task 2 for this project to push my visual identity further. Creating visuals for a zine in first year for the illustration project was one of my favorite projects as I really furthered my love for making illustrations especially with collage as my method of creating work has been fairly consistent over the past few years as I build up my visual identity. Studying visual promotion previously was also very interesting to me through learning how to build a brand visually as well as from the business side was such an interesting project in first year to create a sub brand. However, I’m aware the business module would focus more on this therefore it would be wiser to practice more with graphics/illustration.
Lately I’ve been looking towards potentially doing a masters course in marketing; and wanted to push myself with this project in terms of presentation and layout, which is key within marketing. Therefore, this led me to do some initial research on Pinterest where I’m constantly inspired by the designs I find and begin making a board for this project. Pinterest boards are an effective visual research tool for me as I can see hundreds of ideas in one place, it highlights similar visual techniques that are shown in the imagery I save and can help refine what stands out to me to further my research into which is why I’m using it for my starting point.
SKETCHBOOK
After viewing the PowerPoint and talk on student central regarding presentation; it was highlighted to me that, as someone who enjoys using a physical sketchbook as I work more effectively hands on and tactile, the presentation of my physical sketchbook should also be considered. Not necessarily all the time but in terms of presenting information and documenting I feel like I should be using my book to experiment freely and learn to document information in a range of different ways.
