NEW GENERATION

My chosen fashion culture is the “New Generation” of designers, I was immediately drawn to this group and mainly this group because of the diversity that this collective of designers and artists bring to the fashion scene today. The increasing desire for representation on the catwalk and within the fashion industry showcasing people of all genders, sizes, races to push boundaries of societal norms as well as having fun and a dynamic personality. This is clearly represented within the designs of these young pioneers and resonates with me because i am a young creative myself who is interested and passionate about these topics as well. Therefore this is a very suitable direction to take this project in as I could see this progressing in a way where I relate to my work, creating a more personal outcome.

I recognised all of the designers on the new generation sheet such as Matty Bovan, Charles Jeffrey, Grace Wales Bonner, Craig Green as I had studied all of these previously, along with other mainstream and more popular designers, but these ones stuck with me more due to their very unique approach to fashion design.