Typography

Learning more about the basics of typography is helpful for the development of my zine because typography plays a huge part in not only the quality and aesthetic of  a magazine or zine, but also the characteristics and personality of a brand. A zine with a handwritten font, consistently throughout the magazine pages, which has been refined through Photoshop or Illustrator compared to a magazine with a sleek, clean cut sans-serif font throughout the magazine then compared to a zie with an inconstant mixture of both or sans-serif and serif font will all have a different personality reflected by the type. A messier handwritten font will give a more personal, unique and tactile quality as it’s it’s more related to the person who has written it themselves, because handwriting s very unique and personal. The more clean cut can suggest a mre high quality , high definition magazine which is trying to sell a service or sell advertisements throughout rather than a handwritten zine which is more for the expression of artistic purposes.

Learning about the differences between typefaces and fonts allows me to understand typography slightly better even though I still find it complicated and confused, but it makes more sense the more it’s broken down. Typefaces are about the quality of the lines and the forms that they create and fonts are the typeface as a whole and how it’s translated into sentences and strung together consistently.

Serif fonts are used on magazines such as Vogue, Elle, and Marie CLaire, to give off a more classy, and old fashioned vibe to their magazines whereas slightly more current and contemporary magazines such as Dazed, i-D and Teeth use sans-serif fonts which give off a more modernised and current aesthetic as they’re more bold and eye catching wherase serif fonts are usually thinner and fancy/ This is because serif fonts are used in old newspaper articles and books whereas sans-serif fonts are used in advertising nowadays, such as helvetica being one of the most popular fonts used throughout hundreds of different brands.