First Styling Shoot 1
My first collective styling shoot was inspired mainly by designers like Matty Bovan and Charles Jeffrey who both use a similar colour pallet within their designs, with Jeffrey focusing especially on block colour and bold, interesting and unconventional shapes of primary colours paired with black and with Matty Bovan using similar colours but slightly more muted and incorporating a few more colours at a time. Overall, both very colourful thus creating a playful quality to their designs, almost childlike and free as primary colours are used especially with infants at a young age when they’re taught colour mixing and their first painting lessons.
In terms of physically styling, we brought in clothing with bold colours and interesting materials like a woven knit, similar to Matty Boavm’s designs to layer, as another thing we noticed with the new generation of designers, especially these two that we were focusing on, had frequently layering up their pieces and created bold statements by mixing up materials, shapes, weaves and knits together with other items that wouldn’t typically compliment each other yet the colour palettes of them as well as the overall aesthetic of these two designs made it work.
To fully embody the personalty of a new generation designer, we took inspiration from designers like Molly Goddard who take their designs and place them in a new context, or create a new environment for their designs and their maybe a new meaning. Moly Goddard has had her models walking down the runway while doing bizarre things such as creating a picnic ad buttering sandwiches which is an element we attempted to embed in our work. We took one of our favourite and most effective looks, with the material around our model’s head and placed her in the university canteen while looking at people’s different reactions who were confused and finding it amusing, which was essentially the goal.
We placed our model doing mundane things like Goddard had previosuly done which emphasises our styling in a room full of people who are dressed fairly conventionally.
