Dawson's Digi:Blog

Blue Ocean Strategy

A little off topic from digital marketing however, I recently come across the Blue Ocean Strategy Theory which was developed by Renée Mauborgne and W. Chan Kim, not only have I been introduced to the theory, I was also lucky enough to take part in the computer simulation of BOSS (Blue Ocean Strategy Simulation). The…

Google, the story, how it works and its monopoly.

In my previous posts I have offered the basic principles of SEO and PPC, it was second nature to reference straight toward Google Analytics and Google Adwords. Furthermore, I also created a post about Google penalties. This leads to some thought provoking issues, do Google have a monopoly? How did Google do this? What is so…

TED:Talks. How to walk like a ‘Ted Talker’

Talk Like Ted I watched countless Ted Talks throughout my University career which were extremely beneficial, from marketing to psychology to one of the last Ted’s I remember watching was Kevin Bacon’s six degrees of separation. The six degrees of separation talk was offered in a digital marketing lecture to help us better understand how we…

The New Marketing P. The Purple Cow by Seth Godwin Book Review

The Purple Cow by Seth Godin I recently got handed a interesting marketing book from a fellow student which nearly diminishes everything I was taught academically in marketing. Marketing (academically), for many years has abided by the generic rules of the ‘four P’s’. Seth Godin in his concise book abruptly averts from the universal 4…

Millennials and User-Generated Content: Why is UGC so important to this generation?

Millennials Millennials are the largest (most powerful) generational group regarding online purchasing activities since the baby boomers, the millennials size and buying power make this consumer group attractive targets. It is estimated that half of all online spending is due to millennials (Taken Smith, 2012). A term of ‘digital natives’ has been coined referring to…

What is Big Data and how did a pizza delivery company become a technological leader in data usage and analysis?

Big Data Basics Big Data is said to be the next big thing within digital marketing, Chaffey, (2016) instigated a poll which collated over 1,500 responses, resulting in a prediction of big data being subjected to be the (second) biggest digital marketing trend in 2016. Big data has been defined by Gartner as “high volume,…

SEO Etiquette. White Hats, Black Hats and Google Penalty.

My previous article offered a beginners guide to SEO, but SEO is not always that straight forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalised by Google for your…

A Beginners Guide to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)

Within the digital marketing world we hear a lot of abbreviations and acronyms but do we know exactly what they mean and their purpose? Hear we dissect and explain the basics of SEO and PPC through the SERP, apologies for the overdose in abbreviations, they are explained below. SEO Search Engine Optimisation (SEO) is the…

Customer Relationship Management Evolves and Births Customer Experience Management.

Customer Relationship Management Customer relationship management (CRM) has long been used through digital platforms, mainly to enhance the customer experience, offering collaboration through shared characteristics, adding value and advocacy (Chaffey & Ellis-Chadwick, 2012). In a recent publication via (Gartner, 2015), a hype cycle was constructed of underlying trends, emerging trends and prevailing trends, one prevailing trend indicating that…

Content marketing: Two very different strategies, two very similar outcomes.

Ted Baker and Airbnb offered two very different yet similar digital marketing campaigns. One focusing on the brands experiences, one focusing on customer experiences. Do both campaigns prevail? What does this mean for brands who compose strategies, should we be focusing on the customer or the brand? Social media outlets are now paramount to harbouring…