Dawson's Digi:Blog

Current and Emerging Digital Marketing Trends

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E-mail marketing over the Halloween weekend. Evil exasperation or spooky seduction?

Toward the latter part of last week my e-mail inbox seemed to be inundated with Halloween related promotions – a seemed seasonal tactical approach to marketing. Furthermore, coincidentally with the Halloween celebratory weekend falling on the last weekend of the month¬†just as a majority are celebrating “pay day”, I feel the e-mail marketing campaign from…

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How DDB, through the use of social media, made quite a stir across Australasia with a King Joffrey effigy. (Game of Thrones Season 4).

With the start of GoT’s season 4 looming, SKY wanted to promote it’s highly anticipated show. Working¬†closely with SKY, DDB set themselves a goal, a challenge and a solution. 1. The Goal – To create a tactical campaign (on a relatively small budget) to convince New Zealander’s to sign up to a SKY subscription package….

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