[:en]Make-do and Mend[:]

[:en]The idea of made-do and mend has been used for centuries. As previously explored it is a concept adopted by the Japanese and Indian cultures, often being the inspiration for traditional sewing techniques such as; Kantha, Sashiko and Boro stitching. In war time Britain due to cloth shortages and lack of money people would do everything in their power to clothe their families. My grandmother remembers that the result of clothing rationing inspired creativity and individual ingenuity as those living in Britain at the time had to use what they had otherwise they would be cold. The government did everything in their power to promote their ‘Make-do and mend’ campaign through the use of posters and leaflets which also aimed to spread useful tips on how to elongate a garments life cycle. These tips included how to prevent moth damage to woollen garments, fabric care and the best ways to look after shoes. As the government were involved and this concept was vital in British society during this time period people did use craft to look after their valuable and limited clothing.  Also the availability of  classes increased, teaching individuals craft skills to be used to make clothing and domestic materials such as, bed sheets and table cloths  and also how to make new clothes from old ones. In current society, mass-produced fashion takes over our lives and cuts out the need to prolong a garments life, thus, people opting to through out instead of looking after (something I will explore later on in may project). Figures       show examples of these posters and leaflets used to promote this campaign.[:]

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