Most of the people might have heard Twitter because of Trump. Twitter creates value because it can be used in many clever and innovative ways to serve many different purposes. It is important to understand the business model and reasons which makes it become successful for decades.

What is Twitter?

Twitter, created by Jack Dorsey in 2006 is a social platform which linked people around the world to share their lives. it has more than 328 million if active users.

Twitter Business Model

Twitter business model is similar to the business model of other social networks. It requires users to create a profile and then those users can post short status updates or “tweets” under 280 characters. Registered users can post tweets, but those who are unregistered can only read them. Users can post using the website, app or even SMS. It is also called “SMS of the Internet”.

The users can follow other user accounts and then they can view the tweets of the accounts they chose to follow. The users can share videos, images, and links through their tweets. The users can also directly message each other.

What makes it successful

• Easy to use
• Entertainment
• Low Barriers to Entry

For more information, see https://www.digitalorganics.com.au/what-makes-twitter-so-successful/

This blog is created by a student who study digital marketing for testing purpose. So the contents might not be reliable or accurate. DO NOT TAKE IT SERIOUSLY.