Tagged: trend

AD394: presentation

(notes from my presentation of work)PART 1: Activism in Fashion Communication

I initially researched into trends and forecasting using Trendtablet and Li Edelkoort’s anti-fashion manifesto. I wanted to investigate something I haven’t explored in previous projects, and a lot of my personal work outside of university, and my internship (at Hi Cacti, a cactus concept shop in Brighton) was based around botanicals, plants and wellbeing so I decided to explore this trend further, looking at the appreciation of plants in all areas of our lives and living in harmony with nature.

Continue reading →

W E E K 3 ethnobotany: natural plant dyes

I conducted a still life shoot based on the concept of ethnobotany and natural dyes in textiles. I wanted to focus on vibrant colours and bold shapes to give the images a contemporary look and make them differ from already existing images around this subject (which often focus on neutral tones, minimal styling and low contrast photography). I purposely picked plants that are known to give strong/vibrant colour results, such as pomegranate, beetroot and turmeric, so I could create bright and fun images with them. I intend for the these photos to feature alongside samples of fabric that I have actually dyed with the plants to demonstrate how natural dyeing is possible and effective…to hopefully inspire a change in the way we think about the designs and colours of our clothing – maybe we should be dyeing garments naturally ourselves? Maybe we should simply source more ethical brands that do this already? Could this inspire a larger interest in up cycling and DIY fashion, that has so far only been picked up by outsider groups that do not “associate” themselves with mainstream trends?

Continue reading →

W E E K 2: Kew Gardens visual research

I visited Kew Gardens to get initial visual research to kickstart my project. I focused on interesting shapes, colours and textures that could be translated into a fashion context. I am looking to be able to use these as inspiration or even incorporate them into illustrations, fashion illustration and collage to be included in my publication.

Continue reading →

ACTIVISM: W E E K 1 initial research

I begun my research for this brief with Li Edelkoort’s trend forecasting, someone I constantly return to for inspiration and research in the area of future fashion and lifestyles. Edelkoort’s Anti-Fashion Manifesto highlights how fashion is becoming repetitive and no longer capturing the interests of consumers, especially of our generation that are now more concerned with altruism – working together and helping each other, not necessarily being at the top…and I therefore became set on an idea of perhaps helping the planet or environment, something not typically associated with fashion but a trend that is definitely appearing in our attitudes and lifestyles, particularly of my generation.

To begin gathering exciting visual/artistic research I visited exhibitions that interested me in London:

Basquiat BOOM FOR REAL at the Barbican allowed me to learn more about this artist, his values, techniques and processes. Basquiat’s often surreal messages formed in his work were created by the use of mixed media, often layering appropriated images or photocopies with paint, photography and text to create large pieces of work with many different thoughtful visual elements. I was particularly inspired by his work as it made me think about pushing boundaries with my image-making, taking risks and experimenting more, rather than sticking to safe practices that I know well already (which is something I often struggle with).

I also visited Rachel Whiteread’s exhibition at the Tate Britain – a sculpture artist whose work I’ve always loved for its aesthetic qualities but also the intrigue behind her processes – most of her pieces are so large you cannot imagine how she possibly constructs them. I especially like the colour palettes of her work; when seen collectively in an exhibition I could admire the pastel colours of her sculptures, in purples, blues, yellows and pinks – which helped me to think about placing pleasing colours and shapes together in my work, especially as I’ve started to think about creating more of a trend or look book rather than a typical magazine.

Continue reading →

promotion of campaign: social media

TWITTER1

After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

TWITTER2

Continue reading →

SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading →

lookbook shoot

IMG_0005

After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading →

macro trend: SS18

maisie cousins - s e xFor our group trend project, we decided on REJECTION/REBELLION as a theme, and my chosen macro trend within that is to focus on the growing talk around body positivity and femininity. My tutorial with Noel Chapman helped me to look at this theme in more of a seasonal, temporary way, looking at the body, female form and skin for a trend focus, while still being able to include my interest in the area of body positivity and feminism. After my initial gallery research I looked into inspiration from artists and makers that focus on these themes, such as Maisie Cousins (pictured) and Jackie Dives. I will also look at female art collectives to find more inspiration before I begin creating my own work for my mood boards.