Tagged: shoot

comfort food shoot

I conducted a survey online asking people (through social media platforms) to submit their ‘ultimate comfort food’ – some submitted simply a word or two, others a short description, and some a lengthy anecdote describing the nostalgia or pleasure created by consuming their favourite food. This formed the basis of a still life shoot depicting people’s comfort food. After researching and being aware of the ‘wellness’ and ‘clean-eating’ trend that is especially visible on social media, I find it intriguing how the foods people actually enjoy eating, that make them feel better when they are sick, sad, tired or just relaxing, are actually not the most aesthetically pleasing. I wanted to, visually, comment on how we are constantly Instagramming superfood-packed bowls of porridge, açai bowls, smoothies or fruit platters, because they are so typically ‘pretty’ and send out a message of health, purity and attractiveness to our followers, but really the foods we get real pleasure from are (to name a few submissions) toast, garlic bread, macaroni cheese, pizza, donuts and shortbread biscuits.

I wanted to select a few of these submissions and depict them against backdrops resembling bedcovers, to relate to the theme of comfort food and the intimate, clandestine act of bingeing on your favourite snacks in bed. I used silky, luxurious looking fabrics which when juxtaposed with the typically ‘unattractive’ food created a playful aesthetic, presenting cheap, everyday supermarket products as something glamorous.




magazine content breakdown

  • 3-5 full page adverts
  • portraits of team, editor’s letter, contents page
  • main editorial: male and female model in date settings (cinema, bowling alley, diner) 6 double pages
  • secondary article: rise of males wearing make-up/Youtube make-up tutorial trend
  • editorial: males wearing subtle make-up (provoking thought and question their gender)
  • editorial: female getting ready for a date (references: Petra Collins, Nan Goldin, Juergen Teller. female pampering and grooming routines) around 4 double pages
  • main feature article: embarrassing Tinder stories from the public. illustrations alongside
  • interview with couple that met on Tinder + imagery
  • advertorial: Monki (shot in Edward Street building. yellow. simplistic styling and bright, fun, colourful setting) 4 double pages ? + illustration over top ?
  • still life shoot: food, sexualising food (references: Ladybeard promotion, Jala Wahid sculptures, Rebecca Storm)
  • band or artist interview OR spotify playlist

SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading

lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading

sk8: shoot two

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We did a second photoshoot today – as we wanted to explore different urban settings we went around the city centre today doing quick mini shoots in different locations. My favourite location was this multi-storey car park. Although the weather wasn’t on our side I think the dark grey sky and dull architecture contrast brilliantly to our bright and playful styling. I really like this particular outfit in this location because the mustard yellow and bright pink really stand out – I think these images perfectly capture our concept.

sk8: shoot one

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IMG_0318 We did our first shoot yesterday in the Circus Street building, which worked well for our urban yet bright and girly theme – the old building and classrooms meant we got the peeling paint and slightly rundown look we were after, but the white walls and natural light fit perfectly with our playful, feminine styling. These are a couple of my favourite shots from the day – our photos require minimal editing because of the daylight we were able to catch.