Tagged: pink

SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading →

lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading →

final zine!!

IMG_8162When I came to print my zine and put all the pages together, including my laser-cut cover and pink end pages, I used a 5 hole pamphlet stitch to bind it together as one publication. 

I also packaged them in A5 cellophane bags to help protect the laser-cut design and glitter paper, and also give them a clean, polished look.
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