Tagged: graphic

finalising trend book concept/visuals

R E W O R K I N G  M Y  I L L U S T R A T I O N

After researching deeper into my subject matter and creatives that could inspire my imagery, I reworked my fashion illustrations to push myself more to use different processes and experiment with my drawing style. 

This was my favourite illustration; I combined and layered line drawing with marker pens, fineliners, my own photography and found images to create fashion illustrations focusing on colour, texture and contemporary design. I think this made them fit well with the clean, vibrant still life photography that I have decided to lay alongside them in my publication, to create a strong feature on plant-based dyes and textiles in fashion.

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printing and illustration methods

I used a variety of image-making methods to make sure there was diversity throughout the zine, very often using hand-drawn illustration and adding colour on Illustrator, as well as scanning in hand-drawn illustrations and typography to create a DIY or diary look. I also used lino-printing to add texture, but edited colours to create a stamp-like effect. Overall, by combining digital and analogue methods I managed to create interesting, diverse spreads which created a collaged, scrapbook look.

take care: visual identity development

I started off by looking at creating a clean, contemporary and fresh design for the zine, and designed a minimalist cover combining photography and type. I looked to Trekstock’s existing branding for guidance, especially on their Wellbeing page. However, after considering this piece of work and the aims and audience for the campaign, I wanted to create something younger and more exciting that would draw people in as an exciting publication. I realised I didn’t have to adhere to Trekstock’s exact branding (Yellow Bird Project as an example of one of their projects that has a different look and feel to Trekstock’s own identity) so could be a little freer in the design process. After experimenting a little with some initial page spreads too, I decided to make the zine entirely illustrative with no photography, which I think is more engaging and unique, and also will push me to try new things using ilustration, typography, Indesign and Illustrator.

diversity now!: evaluation

For my response to the Diversity Now brief, I wanted to create a piece of work that built upon my previously explored interests and talents to end up with something that could still fit within my personal portfolio. As much of my work tends to focus on aspects of femininity and youth I focused my piece on women and girls and the diversity of appearance and style, to send out the message that there is not only one kind of beauty, or one “look” that is acceptable or fashionable. ­­

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