Tagged: concept

zine and trend research

I researched and analysed the content and tone of existing alternative and independent publications I already admire, for example Mushpit which comments on contemporary society an attitudes in art, fashion and culture and focuses on satirical features and adverts, as well as more focused feminist zines such as Sister and Polyester which are full of contributors’ submissions around specific themes, aimed at creating a safe space for readers to express themselves away from the world of mass-produced, mainstream publications and media. I wanted to fill a gap in the market by finding a middle-ground – was it possible to create an independent publication that allowed readers to input their views, words and visuals while commenting on the attitudes, politics and lifestyles brands so often buy into and try to sell back to us?

I started to think about lifestyles and attitudes that are popular at the moment and that I had observed both online and in the world around me. I decided to focus my research on the surging trend in “self-care”, which many brands have very recently been using to invent and promote products which claim to help us look after ourselves, or become a better “you” – when really “self-care” is not something that can be bought with an expensive yoga mat, diet guide or silky pyjamas. An article published on online platform Girlboss brought these issues to light; titled “Selling Self-Care: The Awkward Perils Of Going Mainstream”, it commented on the capitalist issues surrounding this trend and how important behaviours for our physical and mental health can lose their meaning or importance when marketed as a fashion statement, or something that only the privileged can access.

W E E K 2: Kew Gardens visual research

I visited Kew Gardens to get initial visual research to kickstart my project. I focused on interesting shapes, colours and textures that could be translated into a fashion context. I am looking to be able to use these as inspiration or even incorporate them into illustrations, fashion illustration and collage to be included in my publication.

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launch party still life: food display

Me and Immi wanted to create a more solid vision of the launch party, and as we’ve used our mutual interest in still life a lot in this brief, we continued that by creating and shooting examples of creative food and drink displays that may appear at the event. We wanted the products to still have the kitsch, garish look of our previous work, but also look appealing and form a stunning display – the point would be that the food is there to look at and be appreciated and engaged with playfully as a sort of installation, but also still needed to look like something people would want to eat.

We took classic childish party foods and snacks, and arranged them into playful displays and combinations to match the over-the-top, colourful identity of the magazine itself. The cocktails we designed would be available on the night, also resembling the colour scheme and themes of Nookie magazine.

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NOOKIE media pack

https://issuu.com/hollyeliza/docs/media_pack_nookie_final_2

In our finished media pack, I wanted to capture the fun and lighthearted mood we want our publication to create, and so the art direction and overall layout and design has this feel. The media pack illustrates our thoughts and plans for fashion direction, the flat plan of the issue, promotional strategies and advertising.

editorial/layout inspiration

ladybeard-the-sex-issue

One of my main inspirations when thinking about layout and design in relation to our concept was Ladybeard magazine, an independent artsy publication, with each issue having a clear, unique theme. Their first issue was titled The Sex Issue, and featured interesting, quirky photography, graphic design and illustrations. This publication, as ours aims to, discusses and depicts taboo or secretive subjects e.g. masturbation, in an artistic way with a clear contemporary aesthetic.

magazine concept: sex/relationships and internet dating

After mindmapping the current zeitgeist/scene amongst people around our age, we decided a theme stood out to all of us and this was social media, connectivity and mainly, internet dating. We chose our magazine to have a theme of modern relationships and perhaps more broadly, matters of youth culture, with our first issue being heavily themed around Tinder and internet dating.

We wanted our publication to tackle the topics not often explicitly talked about in young adults’ publications, with our magazine providing a platform to create a commentary on these new ways of living and connecting. The magazine will challenge norms and what is ‘acceptable’, giving a satirical, fun and light-hearted approach while also being a publication that readers can identify with.

promotion of campaign: social media

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After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

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SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading

lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading