Tagged: campaign
promotional gifs
trekstock 2018 campaign: evaluation
My proposal for Trekstock’s 2018 fundraising strategy aimed to develop their work around mental wellbeing in relation to improving physical health. I wanted to elaborate on their “Wellbeing” section on their website by creating a publication promoting these ideas in a friendly, accessible but also artistic and involving way. My campaign proposal was TAKE CARE, consisting of an interactive, activities based zine that would kickstart a self-care movement, increasing awareness of Trekstock’s values and building a supportive community online.
#takecaretrekstock PITCH (updated)
illustrator research
I researched emerging illustrators whose work would fit with the theme of my zine – work that focuses on life, vitality, positivity and mental wellbeing, to collaborate with the ‘Take Care’ campaign and design illustrative prints/posters that could be pulled out of the zine.
take care: visual identity development
I started off by looking at creating a clean, contemporary and fresh design for the zine, and designed a minimalist cover combining photography and type. I looked to Trekstock’s existing branding for guidance, especially on their Wellbeing page. However, after considering this piece of work and the aims and audience for the campaign, I wanted to create something younger and more exciting that would draw people in as an exciting publication. I realised I didn’t have to adhere to Trekstock’s exact branding (Yellow Bird Project as an example of one of their projects that has a different look and feel to Trekstock’s own identity) so could be a little freer in the design process. After experimenting a little with some initial page spreads too, I decided to make the zine entirely illustrative with no photography, which I think is more engaging and unique, and also will push me to try new things using ilustration, typography, Indesign and Illustrator.
mission statement
trekstock campaign: self-care zine
After research into Trekstock and its associated projects/campaigns (Yellow Bird Project and their 50/50 collection with Everpress), I like how they are targeting young people with their creative, fun and fashionable fundraising.
I was particularly inspired by the ‘Wellbeing’ section on their website, an area of lifestyle that the charity promote through their website in regular blog posts including recipes, mindfulness tips, interviews and ‘insights’. This is information suitable for anyone, not only cancer sufferers and their support network. Through this I’ve created an idea for a zine focusing on health and wellbeing, in particular self-care. A mini publication is easy to pick up and read or flick through, and will be inexpensive to make, meaning more profits from sales can go to the charity. Zines have made a huge comeback in the young creative community, and one in collaboration with a charity, that asks for submissions and contributions would strengthen that message of togetherness and support that is so important with Trekstock.
promotion of campaign: social media
After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.
SS18 campaign manifesto and lookbook
Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading