Category: AD298 – Fashion Space and Spectator

ad298: personal statement

This brief taught me a lot, both about my individual creative skills and my skills in teamwork and communication. I have always been someone who takes charge and uses my initiative in group projects to solve problems if things aren’t going to plan. I focused on the layout, design and overall visual identity for our magazine, and was able to use my existing interests and skills in design to create the appearance of Nookie as a brand, as well as putting together elements such as the media pack, typography and imaging themes and the final magazine layout. I looked at areas of art and design which interested and inspired me and kept referring back to them during the project, including other publications such as Ladybeard and Polyester Zine, illustrators such as Laura Callaghan, and other creatives like Bompas & Parr and Ryder Ripps. I think this constant referencing and research allowed my work to have clear themes, and ensure design was cohesive throughout.

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launch party still life: food display

Me and Immi wanted to create a more solid vision of the launch party, and as we’ve used our mutual interest in still life a lot in this brief, we continued that by creating and shooting examples of creative food and drink displays that may appear at the event. We wanted the products to still have the kitsch, garish look of our previous work, but also look appealing and form a stunning display – the point would be that the food is there to look at and be appreciated and engaged with playfully as a sort of installation, but also still needed to look like something people would want to eat.

We took classic childish party foods and snacks, and arranged them into playful displays and combinations to match the over-the-top, colourful identity of the magazine itself. The cocktails we designed would be available on the night, also resembling the colour scheme and themes of Nookie magazine.

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more still life: cake / sexts

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These are the remaining images from our second still life shoot when there was no longer daylight to shoot in, but I actually like the soft pink light which we achieved with a lava lamp. We still wanted to use cake as it links slightly to our previous shoot and also the involvement of food at our launch party, as well as the fact that cakes are usually given as a gift or gesture towards somebody.

We took this use of cakes as a gift and decorated them with somewhat explicit or provocative messages which are often sent as ‘sexts’ in our contemporary dating culture. These demanding and less-than-romantic statements are things most people our age have been sent, or have sent themselves, and so by juxtaposing them with extravagantly decorated cakes conveys a lighthearted commentary on the lukewarm sentiment of these online relationships.

The images aim to provoke the viewer into wondering how they would feel if these ‘sext messages’ were, rather than being sent through cyberspace at 2am, presented to them by their love interest on a cake as a romantic gesture.

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CAKE: promotional images

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We experimented again with cake to create more images that could be used in our magazine – however we thought the images looked best taken with daylight and because it got dark so early, all of the images would not work as a cohesive editorial, so we decided these could be used separately as promotional images (posters, stickers?).

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sexualisation of food: final images

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This editorial that I shot with Immi stemmed from our love of still life, and by taking inspiration from artists we love such as Rebecca Storm and Prue Stent, as well as looking at Bompas & Parr’s creative use of food to create sensual moods and environments, we based this editorial around the sexualisation of food in contemporary art and culture and how particular foods and their shapes, colours and textures can be provocative or resemble sexual imagery – for example our selection of very sweet and sugary foods to convey romance, aphrodisiac properties and even using food in sex. e.g. drenching objects in honey and capturing it dripping down and pooling around the objects, using squirty cream and documenting it slowly deflating and running off jelly, the placement of fruit and berries which have often been used to depict fertility or female genitalia.

We wanted our images to be quite kitsch and created bizarre set-ups of edible and non-edible objects. Our images began quite clean and minimal but we found that when we added more and more to the arrangements the images really came alive and had the appearance that we wanted, and fit our concept more.

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