Category: AD298 – Fashion Space and Spectator

magazine content breakdown

  • 3-5 full page adverts
  • portraits of team, editor’s letter, contents page
  • main editorial: male and female model in date settings (cinema, bowling alley, diner) 6 double pages
  • secondary article: rise of males wearing make-up/Youtube make-up tutorial trend
  • editorial: males wearing subtle make-up (provoking thought and question their gender)
  • editorial: female getting ready for a date (references: Petra Collins, Nan Goldin, Juergen Teller. female pampering and grooming routines) around 4 double pages
  • main feature article: embarrassing Tinder stories from the public. illustrations alongside
  • interview with couple that met on Tinder + imagery
  • advertorial: Monki (shot in Edward Street building. yellow. simplistic styling and bright, fun, colourful setting) 4 double pages ? + illustration over top ?
  • still life shoot: food, sexualising food (references: Ladybeard promotion, Jala Wahid sculptures, Rebecca Storm)
  • band or artist interview OR spotify playlist

NOOKIE media pack

In our finished media pack, I wanted to capture the fun and lighthearted mood we want our publication to create, and so the art direction and overall layout and design has this feel. The media pack illustrates our thoughts and plans for fashion direction, the flat plan of the issue, promotional strategies and advertising.

using a survey to collect submissions

I created an online survey titled ‘tell us your dating horror stories‘ so that we could collect submissions for our magazine based around people’s interesting, funny or embarrassing first date or internet dating experiences. The survey had an option to leave your name or leave the submission anonymous. We received over 40 submissions and after narrowing them down have decided these will form part of our main feature article for the first issue, clearly summarising what our issue wants to talk about and commenting on young people’s use of social media to find potential relationships.

editorial/layout inspiration

ladybeard-the-sex-issue

One of my main inspirations when thinking about layout and design in relation to our concept was Ladybeard magazine, an independent artsy publication, with each issue having a clear, unique theme. Their first issue was titled The Sex Issue, and featured interesting, quirky photography, graphic design and illustrations. This publication, as ours aims to, discusses and depicts taboo or secretive subjects e.g. masturbation, in an artistic way with a clear contemporary aesthetic.

magazine concept: sex/relationships and internet dating

After mindmapping the current zeitgeist/scene amongst people around our age, we decided a theme stood out to all of us and this was social media, connectivity and mainly, internet dating. We chose our magazine to have a theme of modern relationships and perhaps more broadly, matters of youth culture, with our first issue being heavily themed around Tinder and internet dating.

We wanted our publication to tackle the topics not often explicitly talked about in young adults’ publications, with our magazine providing a platform to create a commentary on these new ways of living and connecting. The magazine will challenge norms and what is ‘acceptable’, giving a satirical, fun and light-hearted approach while also being a publication that readers can identify with.