Category: AD295 – The Fashion Image in Representation
promotional gifs
trekstock 2018 campaign: evaluation
My proposal for Trekstock’s 2018 fundraising strategy aimed to develop their work around mental wellbeing in relation to improving physical health. I wanted to elaborate on their “Wellbeing” section on their website by creating a publication promoting these ideas in a friendly, accessible but also artistic and involving way. My campaign proposal was TAKE CARE, consisting of an interactive, activities based zine that would kickstart a self-care movement, increasing awareness of Trekstock’s values and building a supportive community online.
#takecaretrekstock PITCH (updated)
printing and illustration methods
I used a variety of image-making methods to make sure there was diversity throughout the zine, very often using hand-drawn illustration and adding colour on Illustrator, as well as scanning in hand-drawn illustrations and typography to create a DIY or diary look. I also used lino-printing to add texture, but edited colours to create a stamp-like effect. Overall, by combining digital and analogue methods I managed to create interesting, diverse spreads which created a collaged, scrapbook look.
illustrator research
I researched emerging illustrators whose work would fit with the theme of my zine – work that focuses on life, vitality, positivity and mental wellbeing, to collaborate with the ‘Take Care’ campaign and design illustrative prints/posters that could be pulled out of the zine.
take care: visual identity development
I started off by looking at creating a clean, contemporary and fresh design for the zine, and designed a minimalist cover combining photography and type. I looked to Trekstock’s existing branding for guidance, especially on their Wellbeing page. However, after considering this piece of work and the aims and audience for the campaign, I wanted to create something younger and more exciting that would draw people in as an exciting publication. I realised I didn’t have to adhere to Trekstock’s exact branding (Yellow Bird Project as an example of one of their projects that has a different look and feel to Trekstock’s own identity) so could be a little freer in the design process. After experimenting a little with some initial page spreads too, I decided to make the zine entirely illustrative with no photography, which I think is more engaging and unique, and also will push me to try new things using ilustration, typography, Indesign and Illustrator.
mission statement
trekstock campaign: self-care zine
After research into Trekstock and its associated projects/campaigns (Yellow Bird Project and their 50/50 collection with Everpress), I like how they are targeting young people with their creative, fun and fashionable fundraising.
I was particularly inspired by the ‘Wellbeing’ section on their website, an area of lifestyle that the charity promote through their website in regular blog posts including recipes, mindfulness tips, interviews and ‘insights’. This is information suitable for anyone, not only cancer sufferers and their support network. Through this I’ve created an idea for a zine focusing on health and wellbeing, in particular self-care. A mini publication is easy to pick up and read or flick through, and will be inexpensive to make, meaning more profits from sales can go to the charity. Zines have made a huge comeback in the young creative community, and one in collaboration with a charity, that asks for submissions and contributions would strengthen that message of togetherness and support that is so important with Trekstock.
diversity now!: evaluation
For my response to the Diversity Now brief, I wanted to create a piece of work that built upon my previously explored interests and talents to end up with something that could still fit within my personal portfolio. As much of my work tends to focus on aspects of femininity and youth I focused my piece on women and girls and the diversity of appearance and style, to send out the message that there is not only one kind of beauty, or one “look” that is acceptable or fashionable.