Category: AD139 – Intro to Visual Promotion

promotion of campaign: social media

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After creating my campaign manifesto and lookbook I looked at how the brand would communicate and promote these ideas – Shrimps already has a fairly strong social media presence so I looked at utilising these platforms more effectively to promote the rebrand. I created mock-ups of the label’s Twitter and Instagram accounts to give an idea of how this would work, e.g. using a lookbook image as a header on Twitter, retweeting articles and what others are saying about the campaign, and using the #shrimpsxwomankind hashtag for the charity t-shirts.

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SS18 campaign manifesto and lookbook

>>FINAL LOOKBOOK PDF<<

Shrimps, created by Hannah Weiland, prides itself on bringing timeless yet playful garments and accessories to women. Its target consumer is the sophisticated, well-dressed female, with the majority of the brand’s pieces being luxurious faux fur coats, printed silk separates or embellished clutch bags. Yet for Spring/Summer 2018 the small London-based fashion label will be refreshed, to widen the brand’s product range and image while keeping its quirky, girly style and brand identity. With the SS18 trend ‘Rebellion’ comes a reform of styles and ideas, and along with that we can see the brand being able to take its unconventional, artistic identity and designs to a new level. Continue reading →

lookbook shoot

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After selecting London-based fashion label Shrimps as my brand for my anti-fashion campaign, I conducted a shoot both on a digital SLR and on film, to determine which ‘look’ I preferred. As Shrimps’ imagery often has a vintage, soft and girly feel I chose a disposable camera to give an unfocused/dreamy effect which also fit with my trends and the looks I was displaying. After playing around with lookbook layouts using both the digital and analog images, I’ve decided on the analog as I prefer the low-fi, artistic look: Continue reading →

macro trend: SS18

maisie cousins - s e xFor our group trend project, we decided on REJECTION/REBELLION as a theme, and my chosen macro trend within that is to focus on the growing talk around body positivity and femininity. My tutorial with Noel Chapman helped me to look at this theme in more of a seasonal, temporary way, looking at the body, female form and skin for a trend focus, while still being able to include my interest in the area of body positivity and feminism. After my initial gallery research I looked into inspiration from artists and makers that focus on these themes, such as Maisie Cousins (pictured) and Jackie Dives. I will also look at female art collectives to find more inspiration before I begin creating my own work for my mood boards.