What is Daytrotter?

Daytrotter is a commercial website for the recording studio Horseshack. There main focus is to host recording sessions with both popular and up and coming indie artists. It was founded by Sean Moeller in 2006.

Daytrotter logo (sourced from https://www.dailydot.com/upstream/seoul-band-montreal-daytrotter-free-session/)

What is Daytrotter’s Role?

Using Chaffey & Ellis Chadwick (2016) theory on what the role of a website is, it is clear to see that Daytrotter doesn’t just fit in one box.

Firstly it is transactional as there is a membership fee for signing up as well as a recurring monthly fee to listen to the recorded sessions.

Second it is service orientated as it is providing the service of live recorded music sessions to its users. As well as this it can be said to be relationship building in terms of building relationships between new artists and its users.

Thirdly and finally it can be argues that it is brand building in relation to both itself as a music streaming site as well as the up and coming artists are using this platform to build their own brands so it is mutually beneficial to both Daytrotter and the artists and amongst all else it is a form of a community.

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