(Original Source: Thomas Digital n.d.)

Many of us see blogging as a free platform that can be used by both individuals and businesses to essentially story tell.

I was one of those people, naïve to the fact that blogging, (at least successful blogging) especially in terms of business blogging isn’t really free.

So, I’m here to open your eyes to the hidden costs of business blogging.

(Please note I am merely identifying the costs and I may use rough ballpark figures)

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Source: Q Academy (2017)

So, you want your audience to participate with your business more, right? And you want there to be more feedback on your social media content, am I close? Well look no further, I’m here to help you with your blogging in order to improve audience participation and feedback. Continue reading

Source: Fleming (n.d.)

Instagram is an ever-growing social media giant, used by both consumers and businesses. As the title suggests, this post is for businesses, more specifically coffee shops. As you can see from the graph below, Instagram is on the up, so it’s time to decide whether to jump on the bandwagon or not! Continue reading

(Image sourced from Financial Economy Blog (2017))

In this short article, we will be looking at Customer Feedback in the world of Social Media Marketing and I’ll be giving you 5 Tips on what you should be doing with your customer feedback.

Whether it be positive or negative it is important that we know how to use this feedback to make our company’s Digital Marketing presence better.

In a time where user generated content is so key in the world of Social Media Marketing it’s important that you know how to make the most of your user’s feedback.

That’s where I step in, to make sure that you understand how to utilise customer feedback and how it can take your Social Media Marketing to the next level!

‘GIVE US THE 5 TIPS ALREADY!’

Okay, okay, let’s jump in straight at the deep end, here are 5 Tips on what you should be doing with your customer’s feedback:

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What is Daytrotter?

Daytrotter is a commercial website for the recording studio Horseshack. There main focus is to host recording sessions with both popular and up and coming indie artists. It was founded by Sean Moeller in 2006.

Daytrotter logo (sourced from https://www.dailydot.com/upstream/seoul-band-montreal-daytrotter-free-session/)

What is Daytrotter’s Role?

Using Chaffey & Ellis Chadwick (2016) theory on what the role of a website is, it is clear to see that Daytrotter doesn’t just fit in one box.

Firstly it is transactional as there is a membership fee for signing up as well as a recurring monthly fee to listen to the recorded sessions.

Second it is service orientated as it is providing the service of live recorded music sessions to its users. As well as this it can be said to be relationship building in terms of building relationships between new artists and its users.

Thirdly and finally it can be argues that it is brand building in relation to both itself as a music streaming site as well as the up and coming artists are using this platform to build their own brands so it is mutually beneficial to both Daytrotter and the artists and amongst all else it is a form of a community.

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