Progress | ECOSEW

ECOSEW

An innovation into sustainable fashion and community appeal

charities in brighton

There are two very successful charities in Brighton that are currently providing the services that we intend to recreate in our service, BUCFP and Off the Fence. Both of these charities mainly target the groups of people in Brighton who may be more vulnerable due to poverty, homelessness or unemployment whilst remaining completely diverse and…

Homelessness and Poverty in Brighton: research points after tutorial

After the tutorial with Mark and Leo, i have begun some research on the groups we are aiming the service part of our new brand and concept on. I wanted to look into the stats and figures of homelessness and poverty in Brighton in order to access a possible alternative for our concept other than…

Researching the Market: The Inaccessibility of Sustainability

On of my main jobs within this group is to research the sustainable fashion market. This is vital to understand in order to determine the current market, our ethics as a brand and what we feel we align with as well as researching future trends that could end up complimenting our idea. I started my…

tutorial with leo and mark

After our tutorial with Leo and Mark, it was evident that some things in our concept needed to be changed or updated in order to continue with the project. For example, the words low income were often mentioned in the concept and this raised some questions. E.g will people be happy to admit they’re lower…

updated concept

Sustainable living is becoming more present within our daily lives due to growing significance, importance and popularity. We intend to make a large difference within a small community by focusing on the impacts that the fashion and textile industry has on society and the environment around it. Our concept ultimately aims to minimise the fashion…

initial sketch ideas

Colour board

family consumer profiles

Naturally dyed fabric

Our approach is to reuse what has been made, to make something stronger, more valuable and beneficial. Therefore I decided to do some experimental work using food waste and old scraps of fabric – of course following the research on what fabrics impacted the environment less – I made naturally dyed fabric. The reasoning behind…

SWOT Analysis

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