Illustrator Lineup

This is a potential lineup for some of the products that we as a brand could sell, which follow a loose utilitarian focus, mainly using timeless pieces such as cargo trousers and basic t-shirts.

LOOK 1: The first look highlights a long sleeve t-shirt with a patchwork pattern on the front, covering this is a gilet/body warmer, an essential capsule wardrobe piece. Then it is finished with long cargos, which have a drawstring waist meaning that a wide variety of body sizes can adjust it to fit, and the actual trouser is baggy meaning it can be worn by bigger and smaller sizes. The overall look is very neutral and could be worn by any gender and size, and reflects a utilitarian style.

LOOK 2: These pieces show a lot more colour, where the potential buyer could be looking for something to brighten up their wardrobe. Where it has been designed together, the top and the utilitarian vest can be worn separately, thus furthering the different ways the buyer can wear the pieces. The jeans are created using old scraps of denim, which again can be altered to fit larger and smaller sizes depending on the customer measurements.

LOOK 3: This matching co-ord is also a bright piece to give some colour into the wardrobe, and the customer can mix and match how they wear it. The oversized jumper can be layered up or down, and as it is so large the customer can be any size to pull it off in different styles. The shorts are drawstring waisted, meaning that it is tailored to fit different body shapes. This is defiantly a more relaxed and loungewear type piece in the collection, which I thought was important to have a mix of different styles.

LOOK 4: This piece again can be worn together or separately. The fleece can be a great piece in both summer or winter, layering it up or down. The colours can be changed upon customer preference as as a brand, we tend to make pieces to order and can change to a more neutral colouring. The cargo trousers are a fun play on the average cargos, where there have been additional drawstrings added within the leg to create a fun silhouette.  This again can be made to fit larger sizes, and if the customer does not desire the cinched in legs, they can simply loosen the drawstrings and create the typical baggy cargo look.

 

LOOK 5: This is a very simple, yet capsule look for a wardrobe. The top has been created by using multiple unusable t-shirts, which have been salvaged into the parts which were in the best condition, to create a patchwork short sleeve t-shirt. This is perfect for both winter and summer, as again it can be layered up or down according to the weather. The trousers are similar to the cargo trousers, however I thought it would be fun to play with the shape of them so I created a very slim and tight fitting top half of the trouser, and then have them almost flare out with the baggy material at the bottom.

LOOK 6: This look highlights another simple yet capsule look for a customers wardrobe. The top is a basic khaki long sleeve t-shirt with a star design patch-worked to the front. The designs with patchwork decoration on the front can be altered into any shape or design the customer may prefer, the star was just a demonstration on what we could potentially created. The skirt is a beautiful, neutral cargo skirt with very heavy utilitarian aspects to it, including large pockets and drawstring sections around the skirt.