FINAL SOCIAL MEDIA

https://www.instagram.com/ecosew.uk/

We knew that it was the most important to have Instagram as our social media page for communication and promotion. This was because of its accessibility and target audience. Most fashion fanatics or people keeping involved with sustainable clothing use Instagram as a way of sourcing, following brands, style ideas etc.. Additionally, it is the most used social media by the target audience that we are expecting to be targeting our products towards. Finally, i have noticed when sitting on the bus, that most people are scrolling on instagram. Therefore, if our company were to offer sewing workshops and a chartable event that involved mending, they would be more likely to stumble upon its advertisement on instagram in comparison to a form of media that perhaps needs a bit more time to be involved in.

On our Instagram, I took responsibility in branding the site, logo, manifeto, captions and post schedules. It was important that it followed a brand aesthetic throughout due to the emphasis that other sustainable fashion brands took on their social medias. This was our products would be higher competitors.

The most important posts are the campaign and the behind the scenes works. I believe that this was the easiest way to communicate our products as it showed them in a professional light as well as highlight their performance and functionality in the real world. The behind the scenes on making the garments were vital to portray mending techniques and ideas for those without the income to shop sustainably and instead allowed them to get involved with the brand without having a disposable wage. This made our brand immediately more inclusive and therefore more people could get involved. I also believe that it linked back to the conversation with Leo and Mark about removing the stigma with lower income people, there was no mention in these posts about finances and who can and cannot afford our clothing, much like our competitions instagram accounts. Instead i maintained a professional tone and targeted our products, values and ideas to anyone who wanted inspiration on how to make a difference.