We are majorly targeting women between the age of 20 -35 based in UK (but men are welcome as well, scarf is a quite genderless fashion item that anyone can use it), who are trendy, have some amount of disposable income that they wish to spend to help those people in need, those who use social media platforms and shop online.

The scarves will be available online for sale. We will also have a Facebook page for the campaign that will able to generate more traffic to the website, some blog posts and twitter tweets that can attract people to try summer scarfs and some Instagram pictures of our collection will also be used to promote and generate traffic to our website.

 This will be the website where people can click on particular item and able to read proper description about the syrup, fabric, dimensions, etc. They can select items for them and can also choose an option to gift item. After paying for the item, they can ask to embroider whatever quotation they want.

Not everyone shop online, so we will also target consumers who do not shop online. For this, we can partner with the student union in university for successful completion campaign. On the other hand, we will also partner the scarf retailers to sell our products as a social cause.

The overall budget for the campaign is as follows (approx.):

• The embroidery machine £800
• Website development £1000
• Scarves per 500 pieces £2000
• Miscellaneous stationaries £500
• Marketing material like posters and flyers £200
• Advertising the product over sick media £500
• Some miscellaneous expenses will be roughly estimated as £2000

So the approximate budget is around £7000.

Special Edition

Love Goddess

The Birth of Venus (in Italian: Nascita di Venere) is a 1486 painting by Sandro Botticelli.

Along with the Bespoke scarves, you can also try out special edition innovative items love goddess pattern scarves. The love goddess edition that include prints like Venus, Aphrodite, Eros and so on. This means the love and power we have, we can pass to those people who needed it most, which again an indirect cause of this campaign where we are helping the people in need by providing them resources they require.

Some design samples:

I draw a Venus with only simple lines just want to try if this can gives people another feeling, then customer will have more choices.

Venus = Love = Hope

The product Bespoke carves where customers can choose and order any scarf of their choice from the website. Once they make payment, they can ask to embroider a quotation, a word, or even their name on the scarf.

Some samples:

Different double sides.

One side for quote, another side for pattern, colour also can be chosen.

Website can show some quotes for customers to choose or write your favourite quote, sentence or words (everything have to be positive). Also, customers have many choice to choose a place to put the quote or name.

Only 4 steps:

1. choose your favourite scarf (size/colour/pattern)
2. write your favourite quote or sentence or words (even name)
3. choose a place for your quotes
4. we embroider those quotes on scarf for you

Customers can choose different size for their scarves.

There are many choices.

Square 45 x 45cm

Twilly 86 x 5cm

Square 55 x 55cm

Square 70 x 70cm

Square 90 x 90cm

Square 140x 140cm

*Skinny scarf is always one size.

“Just one craftily tied scarf can make a simple outfit look and feel brand new! And if you’re smart about adding a few choice neckerchiefs, pashminas, and other prettily printed fabric squares, you’ll lengthen the life of your wardrobe without taking a huge chunk out of your wallet.”

– Blogger Ervin

“WHO WEAR SCARF IN SUMMER?”

Way 1:

Way 2: scarf head band

Way 3: scarf belt

Way 4: scarf necklace

Way 5: showl, keep your skin well covered under the sun.

Way 6: scarf bag handle

Way 7: scarf bracelet

Way 8:

Way 9: Skinny scarf

-long

-small

-narrow

Skinny scarf though rarely have the effect of warm, but it is the ornament of neck, it simple, also beautiful and less heavy sense of scarf general.

How to use the simplest accessories to make French fashionable essence?

Don’t have to wear whole body of Chanel, one skinny scarf is enough, and it is easy to wear can match any style of cloth.

Trekstock, a young adult cancer support organisation.

We are going to create an idea to raise donation for Trekstock.

Here are some interesting events and campaign they did before.

Three years ago, a video #HANGWITHLIAMANDHARRY had been watched four hundred and fifty thousand times. The event for 6 weeks, raised donations of $784345.

Guinness world records. CITY TO CITY

Citroen C1 and British singer Foxes to create the guinness world record.

Most live concerts performed in 12 hours in different cities. However, create records is second, the first purpose is to help the cancer charity Trekstock fundraising!

WE HAVE FOUND A PERFECT GIFT FOR YOU!

This is the most interesting, unique cake I’ve ever seen, especially this is not only for sell.

London pastry chef Lily Vanili and Trekstock charitable organisation teamed up for 2011 Valentine’s day special launched a realistic cake “VALENTINE’S BLEEDING HEARTS.”

“The are scarily realistic, but delicious with a red velvet sponge, cream cheese frosting and black currant and cherry ‘blood’.” -Lily Vanili

The price is £7 for one 20% of Valentine’s cake proceeds would be donated to charity Trekstock.

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Model: Male

In this photo, the point is man’s hand hold an small delicate red lipstick.

I love this picture, You can see from some details such as man’s belly, leg hair, socks and bra fit badly.

Thick arms, body hair, cosmetics.

Weird socks, man’s underwear,cosmetics, high heeled shoes.

Some collages I created for gender.

‘MAKE UP HAS NO GENDER’

‘LET BOYS BE FEMININE ‘

‘COLOURS ARE GENDERLESS’

‘PINK IS NOT A GENDERED COLOUR’

‘LET BOYS BE EMOTIONAL’

‘BOYS CAN BE PRINCESSES TOO’