The past two weeks we have been very productive during workshops. As a group we discussed and finalised our audience persona, our magazine name, manifesto and branding board! Although there are mainly only 4 of us from our group of 7 that turn up to sessions I think we work well as a team to get everything organised.
Our magazine name is ‘Zeal’ which means eager desire or endeavour. This ties in nicely with our theme as it is based around what constitutes a meaningful relationship in this day and age. Our magazine aims to explore what defines meaningful and sustainable relationships, finding new ways of being in an ever-changing world. We aim to communicate this creatively through digital, print and social media.
Maddie created our branding board which is a collective of images I found on Pinterest, a colour palette that was inspired by the magazine ‘sleazenation’ and the text/title fonts we aim to use. As we discuss as a group what we aim to illustrate in our magazine and possible future issues, Poppy our editorial writer concluded this all in a perfect summary for our manifesto.
Audience Persona was something we struggled with for a bit. But after we concluded we didn’t want to take an immature or sexual direction, it was easier to navigate. As at the start others wanted to lean towards more media content and online dating senses that I couldn’t visually see for us and also wasn’t something that we wanted to represent our work style on our portfolios. It was definitely something that made us all have a bit of an art block at the start, but now I can visually see what we are going to create from our ideas.