collaboration | Ella Frost Professional Practice

Making money

March 1, 2023UncategorizedLeave a Comment

As a portrait photographer, I use a lot of my friends and family in my work but I need to start branching out and getting used to paying people to be in my work. Prices do vary depending on how high up you are in the modeling world. But also getting used to doing model release forms so I have my own back! For my current project I am doing at university I have started to produce model release forms and, in some cases, pay my models for working with me. Because I am wanting to start selling my own work I need consent from the models so that I can sell images that include them. But before I sell my work I need to know what other people are charging and this lecture really helped me understand what I need to be charging.

I need to make sure that I am:

Market value, not a per-hour estimate.
Research – compare and contrast how other emerging and more established photographic artists are pricing.
Set prices at a conservative level for your first edition of prints – just as it’s better to sell out a print run, it’s better to gradually increase prices than cut them.
This increase can happen slowly over time, but it also can happen over a single edition of work, which is often priced on a sliding scale these days

I Have created a model release form template that I have got approved by my tutors so I can use this in the future too when I ask models to work with me!

Self Promotion

March 1, 2023UncategorizedLeave a Comment

It is so essential as an upcoming artist to be promotion your work when you can. You need to be different as everyone is using social media and coming up with new ways to promote themselves. TikTok is an upcoming social media site, so I will look into how I can use this platform here.

Two types of promotion include:

Self-promotion:

This should be ongoing and includes, building your profile, using online media, Instagram, content and updates should be posted, and building a network as well as business time.

“When an artist starts out, often they need to self-initiate exhibitions and projects, as well as be active about applying for opportunities. Though you will likely be initiating some of your own projects throughout your career, everyone hopes that eventually, opportunities will come to you, rather than you having to chase them down. (So you’ll be invited more frequently to participate in exhibitions, residencies, etc). If you don’t promote what you do and make it visible, there is less (if any) chance that this will happen, and a lot of the effort that you put into making your work and projects is wasted.” – Rosalind Davis

Promotion:

This is project specific and should include, building excitement, audience, writing and communicating, and social media campaigns.

“Project-specific promotion might be about getting people to turn up to an exhibition opening or participants to workshops; and ongoing promotional activity which is about being more broadly visible within the arts sector making people aware that you’re out there, making work.” – Laura Eldret

I need to be:

Be discoverable
Online – website
Online – social media profile
In person – at events, openings, exhibitions
Be ready
Be making work
Be showing work
Be documenting work
Keep online profiles up to date § Have business cards (with you!)
Be authentic…

So I have decided to make a tiktok and do a day in the life of a photography student! This overall got 600+ views and a company I have previously worked for saw it and asked me to do more work for them! I posted this on my main Instagram as well as my photography account to reach as many people as possible.

Put yourself out there!

October 10, 2022UncategorizedLeave a Comment

Week one: An introduction to professional practice and Guest Speaker: Eva Louisa Jonas

Screenshot: https://evalouisajonas.com/a-rumour-reached-the-village

“Connect with organisations, really think about where you might fit in”. Eva Louisa Jonas

To start off professional practice we had guest speaker Eva Louisa Jonas come in and explain her personal experience within a professional environment, Jonas is an Artist Facilitator, and Collaborator who produces work in a sensory and experimental form when observing and recording her surroundings. I think what inspired me the most about Jonas is how much she puts herself out there, working in a performative element has helped her connect to organisations and people of similar interests. Although I may never feel ready to enter the professional practice world by putting myself out there will get me that little bit closer to the end goal, whatever that may be. By constantly producing work and learning from experience it will guide me to the right community to where I feel like I can fit in. Although I feel comfortable when I have a plan and some sort of structure, I need to expect the unexpected as life isn’t always as straightforward as we like. Everyone’s path is different, and we all have our own way of getting there. I don’t need to know exactly what I want to do as long as I am producing work I enjoy and having an open mind I know I will attract opportunities within the working world. As a response to guest speaker Eva Louisa Jonas, I am going to start mind-mapping potential areas of work I’m interested in or ways in which I can work to guide me to these communities.