Here is a quick summary of the Argos Case Study.

The key findings from this case study was the consumer’s reaction to the introduction of brand new digital stores. Digital Stores were introduced by Argos at an attempt to modernise the in store experience. Argos, by managing to uncover insightful demographics we then able to get closer to the individuals behind the discussions and are able to quickly identify issues and feedback and also resolutions to increase customer satisfaction.

Argos used social media to track consumer reactions to their introduction of digital stores. This was an effective method to do so and Argos benefited from using this tool.

Lesson over.