As the world accelerates into the digital age, rapid transformations across organizations, industries, and societies necessitate a profound understanding and harnessing of digital technologies. Digital Innovation and Transformation (DIT), a research excellence group (REG) at the University of Brighton, aspires to lead by exploring and leveraging the power of digital technologies to drive innovation, foster sustainable growth and enhance inclusivity.

DIT aims to establish an interdisciplinary research hub promoting collaboration between academia and industry, locally and internationally. By supporting innovation, knowledge sharing and practical solutions, DIT intends to drive positive change towards more sustainable practices across industries, envisioning a future where digital technologies can help address complex sustainability challenges for a more inclusive and sustainable world.

The mission of DIT is to pioneer insightful research on digital technologies, exploring their transformative impacts on business and society. DIT’s research projects cover critical areas like artificial intelligence, data analytics, digital marketing, financial technology, human-computer interaction and the digital economy. DIT strives to cultivate an environment characterised by intellectual interest, excellence and teamwork, hoping to bring together academics, researchers and industry specialists. Collectively, DIT works to identify best practices and develop innovative strategies for responsible and sustainable digital transformation.