>a lighthearted approach to weather, the clothes are skimpy and not really weather proof. Could play on this idea? Comical approach
>projection, videos of weather mishaps, weather girl look.
>Look at the 2014 Burberry Shanghai show and the green screen/ projection on the trench
>The weather subject makes a good concept.
>Create manifesto and refine the audience.
>Look at promotional concepts.
We need to look at refining our ideas and creating branding and promotional ideas. Alongside identifying the target customer more specifically. Also need to meet up more to discuss ideas and progress.