GIF Experimentation
These are some experiments with creating GIF’s for our promotional content which will be visible through QR codes. These were created using backdrops of the …
28 Apr
Photoshop/ editing for our campaign
Photoshop/ editing for our campaign
Today I began compressing the files from Raws into Tiffs. I used a combination of softwares such as Lightroom to reset the white balance and …
28 Apr
Photo shoot outcomes
Photo shoot outcomes
Today me and Lexie arranged a studio booking, model who we casted based on the collection and styling/props for the shoot. I shot on my …
22 Apr
Photoshoot/ discussion
Photoshoot/ discussion
Today I had a conversation and follow up from yesterday’s meeting with Steph. Me and Lexie discussed our feedback and began making some more progress on …
12 Mar
Tutorial Notes 10th March
Tutorial Notes 10th March
References to look at: Radio 4 Shipping Forecast: look at reference for typography and interface/ textures for the lookbook and overall branding Kate Bush ‘Sounds for Snow’ Luella …
12 Mar
Monday 8th March Development Chat
Monday 8th March Development Chat
On Monday we spoke together about plans to progress the project and what we need to look at to progress. Speaking with Sophie we spoke about …
12 Mar
Target Audience Development
Target Audience Development
Expanding on Lily’s initial demographic description, this description expands on the image of our target market. They are 21-30 and enjoy social media and fashion. …
12 Mar
Tutorial Notes and Feedback 3rd March
Tutorial Notes and Feedback 3rd March
>a lighthearted approach to weather, the clothes are skimpy and not really weather proof. Could play on this idea? Comical approach >projection, videos of weather mishaps, …
12 Mar
Tutorial Notes 5th Feb
Tutorial Notes 5th Feb
more drapey- water effect. layering of textures, chiffon, tule, volume contextual info to describe and explain this draw to look lose and flowy- not as graphic and body …