GIF Experimentation

GIF Experimentation

These are some experiments with creating GIF’s for our promotional content which will be visible through QR codes. These were created using backdrops of the …

 

Photoshop/ editing for our campaign

Photoshop/ editing for our campaign

Today I began compressing the files from Raws into Tiffs. I used a combination of softwares such as Lightroom to reset the white balance and …

 

Photo shoot outcomes

Photo shoot outcomes

Today me and Lexie arranged a studio booking, model who we casted based on the collection and styling/props for the shoot. I shot on my …

 

Photoshoot/ discussion

Photoshoot/ discussion

Today I had a conversation and follow up from yesterday’s meeting with Steph. Me and Lexie discussed our feedback and began making some more progress on …

 

Tutorial Notes 10th March

Tutorial Notes 10th March

References to look at: Radio 4 Shipping Forecast: look at reference for typography and interface/ textures for the lookbook and overall branding Kate Bush ‘Sounds for Snow’ Luella …

 

Monday 8th March Development Chat

Monday 8th March Development Chat

On Monday we spoke together about plans to progress the project and what we need to look at to progress. Speaking with Sophie we spoke about …

 

Target Audience Development

Target Audience Development

Expanding on Lily’s initial demographic description, this description expands on the image of our target market. They are 21-30 and enjoy social media and fashion. …

 

Tutorial Notes and Feedback 3rd March

Tutorial Notes and Feedback 3rd March

>a lighthearted approach to weather, the clothes are skimpy and not really weather proof. Could play on this idea? Comical approach >projection, videos of weather mishaps, …

 

Tutorial Notes 5th Feb

Tutorial Notes 5th Feb

more drapey- water effect. layering of textures, chiffon, tule, volume contextual info to describe and explain this draw to look lose and flowy- not as graphic and body …

 

Weather Creation Examples

Weather Creation Examples

 
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