In order to help retain customers for your cosmetics company, it is important to have a suitable initiative. In this blog, the following initiative will be discussed: ‘Using email marketing to improve customer retention- with a focus on promotional emails’ Email marketing is one of the most cost-effective promotional methods, because it allows you to […]
When forming new initiatives for your business strategy, it is important to consider whether they are innovative, and are appropriate to any issues in the previous strategy- such as missing an underrepresented market (Dye and Sibony, 2007). This blog will focus on the initiative of using Instagram to target a new customer audience in the […]
I’m sure we can all admit that social media has now become a ‘staple’ in our lives, using Facebook, Twitter and more, to connect with people and find out the latest news. With 70% using Facebook daily in 2014 (which we can assume has now increased), it proves to have a huge scope for businesses […]
