The top tips and risks for creating an effective promotional offer email for customer retention in the cosmetics industry

In order to help retain customers for your cosmetics company, it is important to have a suitable initiative. In this blog, the following initiative will be discussed: ‘Using email marketing to improve customer retention- with a focus on promotional emails’ Email marketing is one of the most cost-effective promotional methods, because it allows you to […]

The top tips and risks of using Instagram to target a new customer audience in the cosmetics sector

When forming new initiatives for your business strategy, it is important to consider whether they are innovative, and are appropriate to any issues in the previous strategy- such as missing an underrepresented market (Dye and Sibony, 2007). This blog will focus on the initiative of using Instagram to target a new customer audience in the […]

Analysis of Colchester Zoo

About Colchester Zoo, originally known as Stanway Hall Park Zoo, first opened on the 2nd June 1963, and is currently the 11th best in the world. It homes around 260 species such as Komodo Dragons, Meerkats, Lemars, Giraffes and Elephants. Who is their target audience? In general, their audience is mainly families, especially those […]

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