What is the role of Bamboo Clothing?
Bamboo clothing aims to provide a sustainable brand of clothing that is less damaging to the environment, this is in response to the visual deteriation of the planet seen by Bamboo Clothing’s CEO David Gordon. With a vision of sustainability in mind Bamboo Clothing offer a range of stylish and sustainable products.
Bamboo Clothing’s products as you would have guessed are all made with a unique bamboo wool which offers the following benefits:
- More sustainable than traditional cotton
- Softer material feel
- Antibacterial properties for increased freshness
- Increased UV protection
- Moisture wicking
- Temperature control
- and many more
What is Bamboo Clothing’s marketing statement?
- “Everyone gets treated fairly and responsibly, from the garment factory workers to the customer. Not forgetting ourselves!”
- “Every single customer has a voice that’s listened to – we depend on and evolve through suggestions received every day from our customers”
Bamboo Clothing’s business model
From looking at Bamboo Clothing’s website the company seems to be operating with a version of the Long Tail business model, this is a model in which a company finds a niche such as environmentally sustainable clothing and then provides the product or service in a way the mass producers cannot. Bamboo Clothing do this by offering personal customer service that makes the customer feel valued in a way that could not be done on a mass production scale.
Bamboo Clothing’s revenue model
Bamboo clothing seem to be using a revenue model looks to be an example of a premium pricing model, this means the emphasise the quality that their bamboo based clothing provides and then due to this they increase the unit price of their range.