As Instagram surpasses Twitter for monthly active users, We can explore how brands should/could use the platform to tell their story visually in 2015.

Instagram has attracted a huge global audience, with the number of ‘selfies’ and photos being taken, there are now 300m users documenting their lives, one photo at a time.

1. No matter what your product is, Instagram can make it look like the best product ever.

Because Instagram is a picture upload site, theres no need to describe the product, just pictures relating to it. As long as whatever your posting on Instagram is entertaining, valuable to the customer and relevant, then you’ve got a successful marketing strategy. For example, Sharpie, a permanent market company currently have 110 THOUSAND followers on the site, yet they sell pens? This picture is the reason why….

Hand drawn pictures from sharpie users are on display to make a vibrant and capturing page.

2. Trying to reach a larger Audience? Is over 300 Million enough?

With over 300 million people using Instagram on a daily basis it would be criminal to not be using this platform as a digital marketing scheme. Companies such as fashion giants ASOS and Burberry are both racking up a whopping 2.6 million followers. While these are well known companies and already asserted their authority in the fashion industry, they can still use Instagram as a way of showing their new fashion line or their new campaigns that they are so well known for. Burberry also use Instagram in a more personal way mixes in merchandise pictures, as well as behind-the-scenes pictures from photoshoots and commercial filming.

3. The Customers generally do all the work for you…

Instagram can be the perfect way to use other peoples pictures as your own! As mentioned above, Sharpe have capitalised on this and use their customers drawings to decorate their page and show off how good their products are. Another good company who exploit this is Starbucks. By using the Hashtag ‘Regram’ they are allowing their customers to send in their own pictures to put up on their Instagram, as pictured below…

The Future is bright…. But is the future is Instagram?