who forms a part of the chain?

  1. IKEA a multinational corporation, with over 160,000 employees, 365 stores, in 42 countries.
  2. The Socializers define themselves as a global group of  like minded people that help pioneer social change within companies.
  3.  Brandwatch is a social media monitoring company who gather social data and provide deep insights on consumer opinions.


SuMMary of the case study

  • IKEA, although already a successful multinational organization felt they were out of touch with consumer feedback on social media.
  • In order to fix this connection, they employed the Socializers insight.
What can you learn about the application of data to marketing?
  • It’s difficult for a big multinational company to share data throughout a company seamlessly without the help of a third party; e.g. Brandwatch.
  • As technology is ever-growing, and tech becomes fundamental to a companies outreach and growth, social data must be utilized to benefit their marketing.
what can you find out about Brandwatch?
  • Highly customizable platform for social-media.
  • Gathers millions of online conversations to help brands analyze social data in order to make ‘data-driven business decisions’.
  • Used by over 1000 brands worldwide, including Sky, British Airways & Pepsico.
  • Won awards for its technology and renowned corporate culture.
Other comparable services
  • There are many comparable services to Brandwatch; including, Sprinklr, AI powered, customer insights, Talkwalker, NetBase
IKEA; The Listening Hub

I am a student of Brighton Business School.

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