So what is exactly do you understand by the term SEO? Search Engine Optimisation (SEO) is described as a cluster of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (Parikh & Deshmukh, 2013). So basically, the aim of a SEO strategy is to increase the visitor traffic to a specific website and make them our customers. But my question is, is it beneficial to all companies? What about small companies? Surely, it’s a lot of work? The truth is SEO actually requires resources, time and money. And it’s continually evolving, which means companies must predict and anticipate changes in the future and need to create a SEO strategy that is prepared for these changes to succeed in the long run.
Source: SEO Marketing – A bad idea for small companies? | Digital Marketing Blog