A study conducted by Verisign in 2013; namely “Benefits And Barriers Of Bringing A Small Business Online: Perspectives From Global Small Businesses“, demonstrated how smaller businesses can leverage their position with relatively minimal effort. If the effort is relatively minimal, the question is; why are some small businesses still falling behind and not maximizing the…Continue Reading How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
According to a 2009 study by Technorati, blogs have exceeded all other Internet applications in the number of users. By 2011, the total number of blogs reached 152 million. The popularity of blogs has shifted the nature in which fashion brands communicate with their audience, as blogs today are considered the new electronic form of…Continue Reading Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
With the cost of video production reducing, video is taking content marketing by storm with the demand for online videos outpacing the budgets required. According to Cisco, they predict globally in 2019, consumer internet video traffic will be 80% of all consumer internet traffic, up from 64% in 2014 (Cisco, 2015). This shows the huge…Continue Reading For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
#Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
I’m sure we all know what a ‘hashtag’ is, but what are the real benefits to your business of using and creating hashtags? To put it simply, an increased reach equals increased click rates; which means an inevitable increase in conversion rates. Studies show that tweets receive a significant increase in click rates when using…Continue Reading #Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
It starts with optimizing your website with keywords and phrases. You may already have a good idea which words people use to find your business but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword tool can help you find the most popular words and…Continue Reading How to use SEO techniques to Increase Website Visibility | John’s Digital Marketing Blog
3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries. The location based advertising firm Verve…Continue Reading 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog
SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
So what is exactly do you understand by the term SEO? Search Engine Optimisation (SEO) is described as a cluster of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (Parikh & Deshmukh, 2013). So basically,…Continue Reading SEO Marketing – A bad idea for small companies? | Digital Marketing Blog