Not to be confused with the Olympic sport nor divide that prevents your neighbours prying eyes, geo-fencing applications have grown from strength to strength. Since it’s first appearance in academic literature from Munson & Gupta (2002) geo-fencing has been used for a wide range of functions across multiple industries.
The location based advertising firm Verve reports marketing campaigns that utilise location based technologies receive an average click through rate of 1.21% compared to 0.61% without. Verve also found that consumers who received a geo-fenced advertisement were 3.9 times more likely to visit the advertisers store and 23% less likely to visit a competitors.
It has to be said that companies would be foolish not to somehow take advantage of these figures. So here are 3 examples of ways brands have used geo-fencing to boost sales.
Source: 3 Geo-Fencing examples that give food for thought | Chris’s Digital Marketing Blog